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Taste of Home: A Taste of Home in every jar

Brand Identity that resonates with Overseas Filipino Workers
Taste of home is a small Filipino-owned business based in Al Khobar, Saudi Arabia. They specialize in producing “buro,” a beloved traditional delicacy from the Philippines. The brand’s logo, crafted to look hand-drawn, reflects the authenticity and artisanal quality of the product. The inclusion of a house-shaped element in the packaging further emphasizes the sense of home for OFWs. This compelling brand identity not only showcases Filipino heritage but also strikes a heartfelt chord with its target market.

Client

Taste of Home

Client Industry

Food & Beverage

Services I Provided

Brand Identity Design

Project Year

2022

Tools Used

Adobe Illustrator
Adobe Photoshop








Client

Taste of Home

Client Industry

Food & Beverage

Services I Provided

Brand Identity Design

Project Year

2022

Tools Used

Adobe Illustrator
Adobe Photoshop